Introducing 3C Performance Modeling

Understand the Difference. Change the Dynamic.

People can share the same goals, possess the right skills, and still approach the work in very different ways. One person wants to act quickly and take a risk. Another wants to examine the data, establish a process, and get it right. Someone else sees the relationships, the bigger picture, and the implications others may have missed. None of these approaches is inherently better. The opportunity lies in understanding and using them effectively.

3C Work Styles gives people a simple way to make sense of those differences. Through three intuitive behavioral disciplines—Compete, Control, and Connect—3C helps individuals understand their work approach, their preferences for being led or managed, and the work environments they prefer. More importantly, it helps them recognize when a different approach may be needed to move a conversation forward, strengthen a working relationship, or accomplish a shared objective.

Unlike tools that categorize people by personality type, 3C focuses on behavioral preferences and the ability to adapt. Its language is intuitive, memorable, and immediately useful. Individuals gain awareness and greater flexibility. Teams learn to value different perspectives and work together more effectively. Leaders gain a practical way to adjust their approach to the people and circumstances they face. Organizations gain a common framework for improving communication, collaboration, leadership, and performance.

For coaches, consultants, and development practitioners, 3C offers a practical, versatile addition to the work they already do. It can be integrated into coaching, leadership development, team effectiveness, mentoring, and organizational development—providing clients with a shared language they can continue using long after a workshop or coaching session ends.

3C doesn't ask people to become someone else. It helps them understand their own approach, appreciate others, and recognize when a different approach can make the difference.